About Latrous Advisory

With more than 15 years of experience in sales, partnerships, and market expansion, Imen has built a strong reputation for connecting international brands with the right stakeholders in the GCC region.

Her career spans luxury, wellness, hospitality, and sustainable innovation. Across these industries, she has successfully guided companies in positioning their products and services with procurement companies, developers, and global hotel groups.  Known for her ability to bridge cultures and markets, Imen combines strategic insight with hands-on execution, helping brands expand into new territories with clarity and confidence.

At the heart of her work is a focus on growth through connection: enabling global businesses to access distributors, secure procurement approvals, and establish long-term partnerships in one of the world’s fastest-growing regions.

Beyond her role at Latrous Advisory, Imen is an advocate for sustainability and the circular economy, supporting projects that integrate eco-friendly innovation into hospitality, construction, and lifestyle sectors.comfortable beds, modern amenities, and stunning views of the city.